Online retail strategy, marketplace operations, conversion optimization, and the technology and fulfillment infrastructure that drives sustainable direct-to-consumer growth.
The eCommerce businesses that fail don't fail because of bad products—they fail because the unit economics never actually worked. Customer acquisition costs that outpace lifetime value, return rates that eliminate margin, fulfillment costs that weren't modeled at scale, and platform fees that compound as the business grows. Our eCommerce practice starts with the economics and works forward to strategy, rather than the reverse.
Marketplace strategy is one of the most consequential decisions an eCommerce business makes. The choice between owned DTC, Amazon, specialty marketplaces, and wholesale channels—and how they interact—determines margin structure, customer ownership, brand control, and growth trajectory. We map these trade-offs against the specific business model, category dynamics, and competitive landscape to build channel strategies that are economically coherent.
Conversion optimization is where analytical rigor meets customer psychology. We combine quantitative analysis—funnel conversion rates, cart abandonment triggers, cohort behavior, A/B test architecture—with qualitative customer research to identify the specific friction points suppressing conversion. The improvements compound: a 15% improvement in conversion has the same revenue impact as a 15% increase in traffic, at a fraction of the cost.
eCommerce businesses generate some of the richest data sets available for Trajectory Analysis—customer acquisition costs, retention curves, category penetration, digital performance, and fulfillment economics all tell a precise story about organizational trajectory. The assessment identifies the leading indicators of growth or deterioration before they appear in revenue.
Diagnosed a DTC brand spending $68 in CAC to acquire customers with $52 in average first-order margin, building a retention-first model that shifted the business to profitability within three cohorts.
Designed an Amazon marketplace entry strategy for a specialty consumer brand, including competitive positioning, pricing architecture, and inventory planning that generated $2.8M in incremental revenue in year one without cannibalizing DTC margin.
Rebuilt the conversion funnel for a mid-market eCommerce business, identifying checkout complexity as the primary drop-off driver and implementing a redesign that improved checkout conversion by 27%.
Schedule a Discovery Call — no commitment, no pitch, just a direct conversation about what's in front of you.
Schedule a Discovery Call